Had a good scream lately?

Unleash this ‘secret power’ the next time you’re stressed to the max

Trevor Blake


Photo courtesy of @usmanyousaf/Unsplash.com

Screaming is bad for the voice, but it’s good for the heart. ~Conor Oberst

This past summer, ‘Inspired By Iceland’ — the country’s official tourism site — launched a campaign to encourage travel to the island. But it wasn’t your average “come-see-the-sights” promotion.

Titled ‘Looks Like you Need to Let it Out,’ the site invited people around the world to do exactly that with a good old scream that was recorded and played in Iceland’s sweeping wilderness.

Anyone who visited the website could record their own screams, yells, vocalizations, and exhortations, with one of seven landscapes in Iceland as a backdrop.

There’s actually a good argument for screaming

Of course, the idea was to promote tourism to Iceland’s rugged landscape, but scream therapy is actually a useful therapeutic technique. The scientific support is a bit iffy, but whether it’s backed by science or not…

I can tell you this: Boy, does it feel good.

Scream therapy is part of a controversial treatment called primal therapy, which was popularized in the 1970s by California psychotherapist Dr. Arthur Janov.

Apparently, the psychological response to wanting to scream lights up a part of our brains called the amygdala. The amygdala activates when we’re under threat, something we have all probably experienced in the past year.

Screaming into an undisturbed space is beneficial because it allows your amygdala to release the stress stored there and move forward.

Like everything in life, you have to experience it to judge it

Regardless of the science, I have screamed until I was hoarse a few times in my life:

When my wife fought for her life and eventually lost… When a major business deal had broken down because of a lawyer’s inability to let the other side gain a tie… When a relative’s dishonesty landed me in court… When I rescued an animal and had to keep my hands off the throat of the neglectful owner.



Trevor Blake

Perpetual student of life. Author of NY Times Bestseller, Three Simple Steps. Author of new book, Secrets to a Successful Startup — https://www.trevorgblake.com