Had a good scream lately?
Unleash this ‘secret power’ the next time you’re stressed to the max
Screaming is bad for the voice, but it’s good for the heart. ~Conor Oberst
This past summer, ‘Inspired By Iceland’ — the country’s official tourism site — launched a campaign to encourage travel to the island. But it wasn’t your average “come-see-the-sights” promotion.
Titled ‘Looks Like you Need to Let it Out,’ the site invited people around the world to do exactly that with a good old scream that was recorded and played in Iceland’s sweeping wilderness.
Anyone who visited the website could record their own screams, yells, vocalizations, and exhortations, with one of seven landscapes in Iceland as a backdrop.
There’s actually a good argument for screaming
Of course, the idea was to promote tourism to Iceland’s rugged landscape, but scream therapy is actually a useful therapeutic technique. The scientific support is a bit iffy, but whether it’s backed by science or not…
I can tell you this: Boy, does it feel good.
Scream therapy is part of a controversial treatment called primal therapy, which was popularized in the 1970s by California psychotherapist Dr. Arthur Janov.
